My job requires considerable outreach to the public and so, a decade into the 21st century, I attended a seminar on social media. One of the take-aways was, register your preferred Twitter name now, even if you don't intend to use it immediately. You don't want, we were told, to be like those companies that thought the Internet was a novelty and later discovered someone else had snatched up their domain name.
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Do not follow us on Twitter, but don't hesitate to follow us on Baseball Byways. We've gone from one follower, to eight followers, to the current nine. |
Following this advice, Melvin and I have had but not used @BaseballByways. Despite not composing a single tweet, we managed over the three years since to acquire five followers ... all of the female persuasion.