In the modern world,
All-Star Game balloting begins 18 games into the season and lasts for 68 days. Fans (or whomever) can vote up to five times in a 24-hour period, so a particularly obsessive and well-organized voter can cast 340 ballots. As if
the whole production wasn't absurd enough already.
And don't they mean the "contemporary" world? The "modern" world took shape, depending on whom you talk to, anywhere from the mid-eighteenth-century until maybe the 1920s. After that, it's been one post- after the next. (Or, some argue, we have never been modern, in which case the Esurance MLB All-Star Game Ballot isn't either.) And even if it is "contemporary," why do we need an insurance company to welcome us to that world? Isn't it already ours? Man, what a terminological mosh pit.
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